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The map result
Outdated hours, missing photos, no recent posts. Google ranks profiles it sees being used — an abandoned listing quietly slides down the map pack.
Your practice deserves better than a forgotten Google listing.
Upton Local handles the marketing that actually brings patients and customers through the door — your Google Business Profile, your website, your reviews, your social posts, your ads. A real person, not a call center.
- Dental & healthcare specialty
- Month-to-month, no long contracts
- You own every account we touch
- Based in Alabama, working nationwide
Most local businesses lose patients before the first phone call
Someone searches, compares three listings, and picks the one that looks maintained. Here's where that decision gets made.
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The review wall
Four reviews from 2019 next to a competitor with two hundred. Nobody reads them all; they read the number, the date, and whether you replied.
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The site on a phone
If the number isn't tappable in the first screen, a chunk of your traffic leaves before it ever sees your services page.
How working together goes
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A free audit
Send your business name, city and website. Within two business days you get a written look at your Google profile, your site, your reviews and your competitors, and what's actually costing you calls.
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An optional call
If you want, we'll walk through the audit together in about fifteen minutes: what you've already tried and what you want more of. Some businesses need one fix, not a package.
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The work starts
We pick the pieces worth doing. Month to month, with a plain-language report you can read in two minutes.
What you get either way
🔑Full ownershipYour Google, ad and hosting accounts stay in your name. If you ever decide to move on, they stay with you.
🗓️No long contractsMonth to month. Stay because the work pays for itself.
🩺Healthcare-awareReview replies and ad copy written with patient privacy rules in mind.
📞One point of contactText us, call us or email us. We answer.
Find out what's costing you calls
A free audit, no pitch deck. We'll look at your listing and site and tell you the three things we'd fix first — whether or not you hire us.
Marketing run by someone who has sat in the other chair
Most agencies learn your business from a questionnaire. Ours comes from a founder who practices in it.
A dentist who sees the marketing problem from inside the practice
Upton Local is led by Joseph Upton, DMD, a practicing dentist. Working in a practice every week shows you something most marketers never see: excellent offices — careful, kind, genuinely skilled — can lose new patients to a place across town with a newer website and a stack of recent reviews.
The marketing agencies Joseph has dealt with were expensive, underdelivered, and weren't always clear about what he was actually paying for.
Upton Local launched to do the opposite: honest answers, plain reporting on what you're paying for, and the marketing your business deserves, month to month with no long-term contracts. It's a small operation on purpose. You talk to us, the work is done by us, and we'd rather tell you that you only need one thing fixed than sell you five.
Being inside a practice also means we understand what generic marketing misses: that a hygiene recall is different from a same-day crown, that patient privacy limits what you can say in a review reply, and that a single emergency call can be worth more than a month of impressions.
And while dental and healthcare offices are where we're most useful, the fundamentals are the same for a plumber, a law office or a restaurant. If you're a local business that lives on being found, let's talk.
What we believe
🧾Plain reportingCalls, clicks, direction requests. Not a 40-page PDF designed to look busy.
🙅No fake reviews, everIt violates Google's terms and can get a profile suspended. We earn them instead.
✂️Fix before you addA broken listing sinks a good ad budget. First things first.
Questions before you commit to anything?
Call or email. We're happy to answer them without a proposal attached.
Five services, built around getting the phone to ring
Take one or take all of them. Nothing here is bundled to pad an invoice.
Each one stands on its own
Pick only what you need. Most businesses start with the listing and the reviews, because that's where the fastest wins usually are.
Google Business Profile management
The single highest-leverage thing most local businesses ignore. We keep it accurate, active and ranking.
- Categories, services and hours set correctly
- Regular posts and photo updates
- Call and direction tracking
Website builds
Fast, mobile-first sites built to get a phone call — not to win design awards nobody's scoring.
- Loads quickly on a phone
- Tappable phone number everywhere
- Service pages that can actually rank
- Yours to keep, on your hosting
Social media management
A steady, believable presence. Real photos from your business beat stock images every time.
- Planned monthly content calendar
- Posts written in your voice
- Comments and messages watched
- Simple monthly recap
Review management
More reviews, from happy people, answered promptly — with wording that respects patient privacy.
- Tools and coaching to help your team ask for reviews
- Replies to every review, good or bad
- Alerts when something new lands
- No purchased or fabricated reviews
Paid ad management
Google and Meta ads aimed at the searches that convert, with the budget watched like it's our own.
- Keyword and audience research
- Landing pages built to convert
- Call tracking so you see the return
- Ad account stays in your name
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Not sure which you need?
That's the normal answer. The free audit exists for exactly this — we'll tell you which one or two would move the needle first, and which you can skip for now.
Ready to stop guessing?
Tell us what you run and what you want more of. We'll tell you honestly whether we can help.
The questions people ask before they hire us
Straight answers, including the ones about money and timelines.
How long does it take to see results?
It depends on the service. Paid ads can start bringing in calls within days of launching. Google Business Profile and SEO work is slower: it usually takes a few months to see meaningful movement, because Google rewards consistent activity over time, not one-time fixes. We'll tell you what to expect before we start, and your monthly report shows whether it's happening.
How much do you charge?
We don't publish set prices, because two businesses rarely need the same thing. A practice with a neglected listing needs different work than one that just needs better ads. After the free audit, we'll send you a written quote based on what your business actually needs and how much work it will take. You'll know the monthly cost before anything starts, and there's no long contract.
How long does the free audit take?
Two business days. Send us your business name, city and website address by phone, email or the contact form, and you'll get back a written look at your Google Business Profile, your website, your reviews and what your nearby competitors are doing, along with the three things we'd fix first. If you'd like, we'll follow up with a short call to walk you through it.
Can you guarantee a top-3 spot on Google Maps?
No, and be cautious of anyone who does. Nobody outside Google controls its rankings, and your distance from the person searching plays a role no one can change. What we can promise is that your profile, website and reviews will be set up and maintained the way Google rewards, and that you'll see honest numbers every month.
Do we need a new website, or can you improve our existing one?
Either can be the right answer. If your site is slow, hard to use on a phone, or doesn't turn visitors into calls, a rebuild is usually the better investment. If it has a good foundation, we can often fix what's holding it back without starting over. The audit will tell you which camp you're in.
Do you only work with local businesses?
Local businesses are what we're built for, especially dental and healthcare offices. If your customers find you by searching for something "near me," we're likely a good fit. If your business isn't local, reach out anyway and we'll tell you honestly whether we can help.
How do you handle negative Google reviews?
Calmly, promptly and carefully. For healthcare offices, a review reply can't confirm that someone is a patient or mention anything about their care, even if they posted those details themselves. We write replies that respond professionally without crossing that line, and move the conversation offline where it can actually be resolved. We never buy, fake or suppress reviews.
Is Joseph still practicing dentistry?
Yes. Joseph Upton, DMD still works as a dentist, and that's the point: the insight into how practices actually run comes from being in one every week. Client work is scheduled around it, and every call, text and email still gets a reply within 1–2 business days.
What happens to our accounts if we stop working together?
Nothing leaves with us. Your Google Business Profile, ad accounts, website and hosting stay in your name the whole time. If you decide to move on, once your final invoice is paid you keep everything we built, and we simply remove our access.
Don't see your question?
Email us and we'll reply, or set up a call to answer whatever is specific to your business.
Asking about the free audit?
Send your business name, city and website address. You'll get back a written look at your Google Business Profile, your site, your reviews and what your competitors are doing.
How to reach usStill deciding?
The free audit costs you nothing and will tell you more about your business than a page of FAQs can.
Let's find out if this is worth your money
Call or email and we'll talk it through with you. Nothing to sign, no proposal deck.
Call, text, email or use the form. It all comes straight to us.
Call, email, or send the details through the form below — pick whichever you'd rather use.
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Call or text
601-502-3922Best for quick questions or requesting your free audit. Texting works too.
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Best if you'd rather send details — your website address, what you've tried, what you're hoping to fix.
What to expect
Every call, text, email and form message gets a reply within 1–2 business days. Your free audit arrives within two business days, and there's nothing to sign.
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Where we work
Based in Alabama, working with local businesses across the United States. Remote is fine — most of this work happens online.
Based in Alabama, working with local businesses across the United States. Remote is fine — most of this work happens online.
Helpful things to have ready
🔗Your website addressEven if you're not happy with it.
🏷️Your business name and citySo we can pull up your Google listing before we call you back.
🎯What you want more ofNew patients, bigger cases, better-fit customers, fewer gaps in the schedule.
💸What you're spending nowIf anything. No judgment either way.